We help non-profits take full advantage of free Google Ads.
Get $120,000+ per year in free advertising from Google. Imagine the possibilities.
What we do
AdGrants Alliance helps non-profits secure, manage and maximize Google Ad Grants. Drive hundreds of thousands of new visitors to your website, increase awareness, raise funds and more.
AdGrants Alliance helps non-profits secure, manage and maximize Google Ad Grants. Drive hundreds of thousands of new visitors to your website, increase awareness, raise funds and more.
Google Ad Grants allow non-government, income tax exempt non-profit organisations to put Google to work for you. Amplifying your message and helping grow your not-for-profit organization through the use of free value-in-kind PPC advertising worth a minimum of $120,000 per year. AdGrants Alliance is proud to work with eligible not-for-profit organisations to maximize the performance of these complex advertising campaigns.
With help from AdGrants Alliance, you can improve your core mission’s visibility, attract new donors and accelerate growth while you remain focused on doing what you do best: providing aid, awareness and support to those who really need it.
Contact us today to learn more about how we can help you setup, monitor, maintain, and improve your Google Ad Grants account. We look forward to hearing from you!
Features & Benefits
Let Google Ads help fuel your nonprofit's mission, goals and growth.
Google Search Visibility
Your ad grant shows your search ads to people who are searching Google.com for nonprofits like yours, and helps you reach people who were previously unaware of your cause. You can share your message locally, nationally or globally. With Google Ad Grants, you’re always in control.
Deep Insights
Gain insight into valuable business data. Once your ads are live, we help you use Google Analytics and other forms of tracking to understand how your ads are performing. We help organizations understand which keywords are working best, which ad copy is the most compelling, how visitors are behaving and who they are. Get answers to these questions and so many more.
Eligibility
We help non-profits navigate the eligibility and compliance requirements.
Eligibility for non-profits falls under 2 categories: Compliance and pre-qualification.
Pre-qualification is the process of requesting and activating a Google for Nonprofits account and the funding of an ad grant. Most non-profits that fall under the 501 (c) (3) category can qualify. Google will also need to validate a secure, mobile-friendly functioning website. Many organizations can obtain the grant without the assistance of a Google Ads Certified Partner. Grant Complication is where certified pros are highly recommended to both maintain your grants and maximize its value.
Grant Compliance changed significantly in 2019 resulting in hundreds of nonprofits losing their grants.
Why Do I Need A Grant Manager?
In 2019, Google changed the rules for their Ad Grant program and hundreds of non-profits lost their grants.
- No single word keywords
- No overly generic keywords
- No keywords with quality scores less than or equal to 2
- 5% minimum clickthrough rate across all ad campaigns
- Valid conversion tracking via Google Ads or linked Google Analytics measurement
- Minimum of 2 ad groups per campaign
- Mininimum of 2 ads per ad group (not including responsive ads)
- Minimum of 2 sitelink extension
- Annual Grant survey responses
Want to review the official Google Compliance Guide document?